Product Selection Pools
for
TAP Agencies
Independently built and shipped two features from exploration and ideation to execution.
The Problem
Redundant and repetitive steps in the current user flow leads to a prolonged task completion times for agencies and reducing overall operational efficiency by est. 40%
Our goal of this project is to increase the task completion efficiency by at least 30% by Q4 2024.
The Solution
Integrate all the products to allow agencies to quickly filter, search, and compare to find the ideal ones.
Allow agencies to manage and share their selected products with creators in bulk or seperately.
Who are the users and what's their needs?
Agencies are responsible for helping merchants find suitable creators to promote products through e-commerce videos or live streams. Within the agency, there are typically two types of roles: one focused on finding high-quality products and the other focused on identifying promising creators.
"As a TikTok shop TAP agency, I want to be able to compare the product information in different campaigns together, select products, manage them, set up commissions easily, and share with my creators."
Define the problem
How might we design a product selection features to help TAP agencies easily find products, manage products, share products, and track performance?
After discussing the long-term product strategy for agencies with the PM, we decided to create two new product pools:
Opportunity Product Pool: Users can find ideal campaign products here and contact sellers.
Pick-Up Product Pool: Users can manage selected campaign products here, set commissions, and distribute them to creators.
Design - Page Structures
Since this is an entirely new feature, my first consideration was the overall structural layout. I explored two options: card layout and table layout. In making the choice, I considered the users' goals and habits. Users primarily explore various types of products to filter out the most ideal ones, with only a few users having specific goals to perform direct searches. Therefore, the card layout is more suitable for users to quickly browse and explore.
Design - Product Card
How to arrange the information on the interface to enable users to quickly find the products they want? The primary focus was on how to present the information on the product cards.
Design - Filters
I designed the filters based on users' decision-making logic. Users first filter products by basic information: categories, price, commission rate, stock, free samples, and product sales. I made these quick filters visible and hid the advanced filters in a drawer.
💡 Design is not an emotional expression, but through rational deduction and categorization to present complex information and logic in a way that best fits the user's habits and can satisfy the user's needs.
Designed and organized by Yilin with 🍚